Success Story
How a software house streamlined their developer pipeline and boosted sales potential with Recruitify
Industry:
Location:
Company size:
Challenges
The company was growing rapidly but lacked the tools to maintain order in the developer pipeline and contracts. Each department worked with different tools: HR used ATS, PMs worked in JIRA, Delivery in Excel, and Sales in HubSpot.
As a result, recurring problems emerged:
1. Lack of a single source of truth about developer availability
Whether a specialist was "free", "on notice", "in a project", or "for extension", was recorded in various Excel sheets and messages.
2. Weak pipeline of technical candidates
The internal ATS could not handle:
technology-based talent pools,
competency tagging,
automatic candidate matching to projects.
Developers who performed well in one project often "disappeared" from the radar - the company missed the opportunity to utilise them again.
3. Lack of visibility for Sales and Delivery
Salespeople did not know whom they could realistically present to the client.
Delivery did not know whom HR had already shortlisted.
HR was unaware of the projects that Sales was pitching.
4. Growing chaos in B2B contracts
Storing contracts, end dates, and rates in folders led to errors and the need for manual verification of all details.
“We had a great team and excellent contractors, but our work system was doing everything it could to make things difficult for us.”
Head of Engineering
Why Choose Recruitify
The company tested 3 popular ATSs and two CRM tools, yet none addressed a crucial issue: the lack of a central talent database integrating recruitment, outsourcing, and developer availability management.
Recruitify provided the company with a complete set of functionalities it needed:
1. Advanced Talent Pools (technologies, projects, competencies) | Java, .NET, React, AWS, QA, DevOps - each specialist is placed into a thematic talent pool. |
2. Visibility of developer availability | The Delivery department can see:
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3. AI Match - quick alignment for new projects | Recruitify promptly identifies developers who are technically suited and available at the right time. |
4. Management of B2B contracts and outsourcing agreements | With the Contracts module, the company has:
|
5. CRM for the sales department | Salespeople can see in real-time which specialists they can present to clients. |
Implementation
The implementation took 3 weeks and included:
importing over 12,000 candidates from the previous ATS,
importing 300 contractors from Excel,
creating technological talent pools,
implementation of the Contracts module,
configuration of CRM and sales pipeline,
automation of follow-ups and candidate nurturing.
The Recruitify team conducted training for HR, PMs, Delivery, and Sales - each department received its unique views and roles within the system.
“The greatest impact? Instead of searching for candidates, we started utilizing what we already had. Recruitify provided us with the structure we were missing.”
Delivery Lead, Stockholm
Results
+35% more developers introduced to clients | With Talent Pools and skill visibility, the company has stopped relying solely on job boards. |
Faster closing of sales | Sales can immediately see which candidates can be presented - decisions are made faster. |
50% reduction in staffing time | Delivery instantly sees specialist availability and recruitment pipeline. |
Fewer errors in contracts | The Contracts module has eliminated manual tracking of deadlines and rates. |
Improved department collaboration | HR, Delivery, PM and Sales are finally working with the same data. |
Key Takeaways
A software house requires more than just an ATS - it needs a system for staffing and outsourcing.
Talent Pool + AI = a superior pipeline and quicker client presentations.
Visibility of developer availability cuts processes in half.
The Contracts module minimizes the risk of errors and delays in billing.
Integrating HR, Delivery, and Sales into one tool accelerates sales pace and project handling.
Profited
Full visibility of developer availability
Advanced talent pools by technology
Matching and faster staffing
CRM for sales department
Control over B2B and outsourcing contracts
Increased recruitment and sales effectiveness
Get in touch with us
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